Artificial intelligence: a cure or a threat?
Humanity has already experienced three remarkable industrial revolutions: the mechanical (beginning around 1760), the electrical (1870), and the computer (1950). Each of these revolutions profoundly transformed our lives, revolutionizing society in many ways. Technological advances over the past 250 years have brought about exponential changes, impacting areas such as social life, religion, economics, politics, culture, […]
Personalization in customer service: how can technology help?
If there is one word that is on the mind of every professional working in customer service and CX – Customer Experience, it is definitely: Personalization! After all, with the highly competitive market and the relentless pursuit of customer satisfaction, personalization in customer service has become not just an option, but a necessity for companies […]
How can customer experience help create brand fans?
In a market scenario where the battle for consumer attention is increasingly fierce, brands are increasingly committed to raising customer satisfaction and ensuring long-term loyalty. To achieve this goal, one of the most notable actions is the application of CX (Customer Experience) strategies to turn customers into true brand fans. But what does that mean? […]
CX and omnichannel service for all customers: Olos technology!
Offering excellence in customer service has ceased to be a differentiator and has become a strategic necessity in businesses across various sectors for several years now. However, in today’s highly competitive market, implementing omnichannel strategies and digital service solutions is increasingly important for companies. Regardless of the segment, it is necessary to serve and delight […]
Discover the future of omnichannel customer service with Olos!
Introduction In recent years, customer service has undergone significant transformations, driven by rapid technological evolution and growing consumer expectations. One approach that stands out in this scenario is omnichannel service, which seeks to provide a cohesive and integrated experience across all channels of communication with customers. In this article, we will explore how Olos is […]
Preparing for the futureIt’s time to assess your organization’s readiness for AI
The arrival of Artificial Intelligence in the business world has completely changed the game. With AI, organizations can make strategic, informed decisions, improve efficiency, reduce expenses, and enhance customer service. If you are looking to take your business to the next level, AI may be the ideal solution. However, before getting fully involved, it is […]
What really matters to customers is how they feel about the product
In the business world, many companies have a habit of focusing intensely on improving their products and services. However, a growing body of evidence points to a crucial fact: what really matters to customers is not just the quality of the product itself, but how they feel about it. Ignoring customer emotions and prioritizing product […]
Do you know what makes a customer choose your product?
Understanding the consumer decision-making process is essential to a brand’s success. With widespread access to information and alternatives, consumers have taken control of their choices, exerting an increasing influence on the market in terms of the products and services they want to consume and the brands that best meet their needs. For this reason, organizations […]
Beyond the purchase: how the customer journey impacts brand loyalty
The difference between the buyer’s journey and the customer journey is essential for brands to understand how to win and retain both their customers and new buyers. What is this difference? The buyer’s journey is the process a customer goes through to purchase a product or service from a company. It is their entire journey, […]
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Data can help companies improve their marketing and sales strategies Learn how to turn it into valuable insights that can create positive experiences In the digital age, data plays a crucial role in shaping exceptional customer experiences. It is the backbone for understanding customer needs, predicting behaviors, and personalizing interactions. However, using data effectively is […]
